I think most, if not every one in a supervisory or managerial position has this experience: One implements a (new) rule which involves the cooperation or adherence of a group of people. Depending on how the rule was created and how big the impact is on the people who will be following it, the sucess of its implementation varies from religious obedience down to utter neglect.
As more organizations become flatter and hybrid, the command and control style of leadership is becoming outmoded or sometimes just plain ineffective. Imposition of rules paired by penalties gets us superficial commitment from people: People obey half-heartedly and will have the tendency to not stick to your rule when you're not around.
From command and control leaders, leaders must become team builders or catalysts. Before rolling out a project in particular or working with anybody in general, leaders must be able to build trust, ownership and incentives: the same elements which make a free-market society function.
Trust creates risk-taking and honesty. Ownership promotes accountability, self-interest. Incentives promote actions that will benefit the whole.
As in a free-market society, subordinates and members must be able to take risks and must be able to trust their peers and especially their leaders, before being able to fully participate with management. Members take risks when they voice out their concerns or volunteer their ideas.
To build trust, there must be open avenues for giving and receiving feedback.
Management must take advantage of their members' propensity to act in their own interest. When a member owns or is responsible for something, they act to to promote or protect this interest. Whenever there is a project, those that get involved are also those that tend to promote the project because they act like its owners. The more a leader involves others, the more they will get behind a project or a rule.
Finally there must be a pay-off for all the effort and actions of our members. If there is a monetary incentive for a successful project or for a bright idea, then the better. However, if there is none, then the leader must be creative. Recognition among peers and giving credit to those due are the least and simplest incentives one can and must give. Pointing out the monetary or cost benefit of a project to members, so that they realize their impact to the company, is also essential.
The backbone for all of these are a set of rules that the leader must lay out. Rules or guidelines must be present to set the norms and expectations from each member. The leader must enforce these rules so that a member will feel safe in voicing his concerns, that his ideas and contributions will be rightly credited to him, and that he will be guaranteed of incentives (if there are any) when he delivers what is expected from him.